Home / Insights
What we have learned
Insights
Specific answers to the problems that actually arrive in our inbox.
Written from the work, not for the algorithm
Each of these started as a problem someone described in an email. They are the answers we would give on a first call, written down so you can have them without the call.
-
CRM integration
Why your HubSpot and Salesforce records do not match
Two systems that can both write the same field will eventually disagree. Here is why, and what to do instead.
-
Tracking
Will server-side tagging recover the data you lost to consent?
Short answer: no. Longer answer: it fixes several real problems, and it is worth knowing which.
-
Ecommerce
GA4 revenue does not match your shop platform
The two numbers will never match exactly. The goal is a small gap you can explain in one sentence.
