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What we have learned
Insights
Specific answers to the problems that actually arrive in our inbox.
Written from the work, not for the algorithm
Each of these started as a problem someone described in an email. They are the answers we would give on a first call, written down so you can have them without the call.
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CRM integration
Why your HubSpot and Salesforce records do not match
Two systems that can both write the same field will eventually disagree. Here is why, and what to do instead.
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Tracking
Will server-side tagging recover the data you lost to consent?
Short answer: no. Longer answer: it fixes several real problems, and it is worth knowing which.
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Ecommerce
GA4 revenue does not match your shop platform
The two numbers will never match exactly. The goal is a small gap you can explain in one sentence.
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CRM integration
Duplicate contacts in HubSpot, and how to stop them coming back
Every cleanup works. Most of them get repeated two years later, because nobody fixed the thing producing the duplicates.
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Campaigns and automation
Lead scoring that sales will actually use
If sales ignores the score, the score is wrong. That is the whole feedback loop, and most models never get it.
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Websites and landing pages
Your new website produced fewer leads than the old one
It is rarely the design. It is almost always something that was carried across incompletely.
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Campaigns and automation
Zapier, Make or n8n for a marketing team
The feature lists are converging. The real difference is operational, and it shows up in the second year.
