The event list nobody follows up
Most event spend is decided on a feeling and reported on a headcount. Badges get scanned, a spreadsheet arrives a week later, half the records are unusable, and by the time anyone calls the interest has gone cold. The event is judged on attendance because attendance is the only number available.
Preparing and tracking properly
We set the measurement up before the invitations go out. Registration and invitation flows, landing pages and assets built to the same standard as the rest of your marketing, lead capture that writes straight into the CRM with the event attached, and follow-up sequences ready to send the same day. Afterwards you get cost per qualified conversation per event, which is the number that decides whether you go back.
What you get
Included as standard
- Registration, invitation and reminder flows
- Custom landing pages, handouts and on-stand assets
- Lead capture writing into the CRM with event and source attached
- Same-day follow-up sequences, segmented by what they came for
- Attribution and cost per qualified conversation, per event
Also on the chain
Nothing here works alone
Every one of these connects to the others. That is the point of the way we work.
Start with the gap
Tell us where the chain breaks.
One reply from the person who would do the work, not a sales desk.
hello@dot-connectors.net