Automation nobody can audit
Marketing automation accumulates. A flow built for a campaign two years ago is still sending. Three lists overlap and contacts sit in all of them. Lead scoring adds points nobody remembers agreeing to. It all runs, so nobody touches it, and gradually nobody knows what a lead in the CRM actually means.
Built to be changed
We build flows you can read: named clearly, documented, with entry and exit criteria written down. Scoring maps to behaviour sales agrees is meaningful. Segments have one owner and one definition. When something needs changing you can change it, rather than building a fourth flow beside the three you are afraid to touch.
What you get
Included as standard
- ActiveCampaign, HubSpot, Marketo and Klaviyo builds
- Lifecycle and nurture flows with documented entry and exit rules
- Lead scoring agreed with sales, not invented in marketing
- Segmentation with one definition per segment
- A written map of what runs, so the next change is cheap
Also on the chain
Nothing here works alone
Every one of these connects to the others. That is the point of the way we work.
Start with the gap
Tell us where the chain breaks.
One reply from the person who would do the work, not a sales desk.
hello@dot-connectors.net