Numbers nobody trusts
Three tools report three different figures for the same month. Consent was bolted on, so a chunk of traffic is invisible in a way nobody has quantified. Event names were invented ad hoc, so nothing aggregates. Everyone quietly picks the number that supports their case.
One schema, agreed once
We start with a written measurement plan: what an event is, what it is called, what travels with it. Then we implement it once, in GTM or server-side where it belongs, with consent handled properly rather than as a banner over the top. The dashboard that comes out is short, agreed in advance, and reconciles with the CRM.
What you get
Included as standard
- GA4 and Google Tag Manager implementation or repair
- Server-side tagging and consent mode done properly
- A written event schema, so names stay consistent
- Attribution models chosen for your sales cycle, not the default
- Looker Studio dashboards with agreed definitions on the page
Also on the chain
Nothing here works alone
Every one of these connects to the others. That is the point of the way we work.
Start with the gap
Tell us where the chain breaks.
One reply from the person who would do the work, not a sales desk.
hello@dot-connectors.net