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One record of truth

CRM integration

Objects, pipelines, deduplication and forms, so marketing and sales are looking at the same record.

Two teams, two versions of the truth

Marketing reports leads, sales reports opportunities, and the two never reconcile. The same company exists four times under different spellings. A form field marketing depends on was renamed by someone in sales. Every pipeline review starts with an argument about whose number is right.


Making the record trustworthy

We design the objects and pipeline stages with both teams in the room, then enforce them: deduplication rules, required fields, validation on the forms that feed the CRM, and a written definition of every stage. It is unglamorous work and it is the thing that makes every report downstream believable.

What you get

Included as standard

  • HubSpot, Salesforce, Pipedrive and ActiveCampaign implementations
  • Object model and pipeline stages both teams have signed off
  • Deduplication, validation and required-field rules that hold
  • Forms and integrations writing clean, complete records
  • Migration from whatever you are on now, without losing history

Start with the gap

Tell us where the chain breaks.

One reply from the person who would do the work, not a sales desk.

hello@dot-connectors.net